When:

Wednesday, September 1^st, 2010 from 4:00 pm – 7:00 pm

Where:

Tres Agaves
130 Townsend Street
San Francisco, CA 94107
(2^nd Street and Townsend Street)

PRE-REGISTRATION (ONLINE) IS REQUESTED.

4:00 - 4:30 pm

Registration and Networking

4:30 - 4:40 pm

Opening remarks by Jeff Oberhauser-Lim, TDWI Silicon Valley Chapter President

4:40 - 5:30 pm

Presentation: "Stop paving the cowpath"
by Mark Madsen, President of Third Nature.

Abstract
Stop Paving the Cowpath
In this freewheeling presentation, Mark Madsen will challenge fundamental assumptions that underlie how we design, build, and deploy business intelligence. Today’s models are becoming a thing of the past, but IT organizations are not prepared for the BI of the future. How will the next generation of BI developers deliver information and insight to end users who expect the environment to be as well designed as the games on their Xbox? Mark will place BI in the larger context of shifting economics, technology development, and social trends happening today. This keynote will show how advances in hardware and software are changing the economics of information management and creating new ways to deal with old problems.

5:30 - 5:45 pm

Q & A Session

5:45 - 6:45 pm

Networking Session

6:45 – 7:00 pm

Wrap-Up